In 1998 the advertising firm DDB Worldwide introduced the Bill Bernbach Diversity Scholarship Program to pay tribute to one of their founding partners. The scholarships provide financial assistance to talented, culturally diverse students looking to study copywriting, art direction and design at designated colleges in the USA.
DDB, New York created a series of posters to promote the scholarships by producing six 24” x 32” designs that celebrate the word DIVERSITY. The animated posters link together with the help of 36 different typefaces. Textures, letterforms and colours bring this typographical mosaic to life by emphasizing the theme of the program: “Diversity makes everything more interesting.”
