Brown Goods

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Marketers have many terms for categories of products. For decades mid-sized consumer electronics such as televisions, radios, digital media players and computers have been referred to as "brown goods.” This term originates from the brown coloured furniture cases in which many were originally housed. Think of those 1950s television sets that came in wooden cabinets. Brown goods, at one time, encompassed all furniture. Larger consumer items like refrigerators, stoves and air conditioners are known as “white goods,” based on the prominence of white used within this product range. There is also something known as “grey goods.” These are legally sold products like watches, automobiles and cameras that are not sanctioned by a particular brand. Grey goods cause numerous problems for distributors, such as creating market confusion and damaging a brand's reputation. As technology advances, it’s interesting to see that the colour brown has all but disappeared from the brown goods grouping.


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